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True + Lucious Review

eCommerce rating

3.0 - 1 e-commerce feature offered

Payment options

2.0 - 1 rating - expand
Google Pay 2.0 - 1 rating View & discuss

Shipping & returns policies

0.0 - 0 ratings

Coupons & discounts

0.0 - 0 ratings

Customer-specific discounts

3.0 - 1 rating - expand
Birthday discounts 3.0 - 1 rating View & discuss

Financing options

5.0 - 1 rating - expand
Afterpay financing 5.0 - 1 rating View & discuss

Company values, ethics & policies

0.0 - 0 ratings

Customer service & brand

2.0 - 1 rating - expand

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

1.0 - 1 rating - expand

Seasonal sales & events

0.0 - 0 ratings

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True + Lucious Review: True + Lucious Pros & Cons

True + Lucious (trueluscious.com) is a small makeup brand which competes against other cosmetic stores like MAC Cosmetics, Fenty Beauty, Charlotte Tilbury, IL MAKIAGE and Elf Cosmetics. Based on our in-depth True + Lucious review, when compared to its competitors, True + Lucious is a mid-range performing brand within its category. Read the full Trueluscious.com review below for more details.

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  • Products made in USA: Are each brand products made in the USA? Does each store manufacture their products in the United States?
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Knoji has 7 True + Lucious reviews and ratings as of June 18, 2026. Knoji editors and the Knoji shopper community have reviewed True + Lucious and compared it against 4,135 top makeup brands, reviewing True + Lucious based on product and store features. Knoji reviews and ranks Trueluscious.com and other makeup stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 7 True + Lucious reviews, True + Lucious earns an overall score of 3.7 out of 5.0 points. True + Lucious offers 1 total feature. True + Lucious' review score also reflects the fact that it is a lesser known brand with lower name recognition among shoppers.

trueluscious.com
Rated 3.7 - 7 ratings
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About True + Lucious

True + Lucious is a smaller makeup company operating the e-commerce site trueluscious.com. True + Lucious sells its products and services in the makeup industry. True + Lucious is a less active brand when it comes to discounting and offering coupons. True + Lucious could use some improvement in its ratings among shoppers on Knoji, with 7 ratings and an average rating of 1.9 stars. True + Lucious scores below average compared to other brands in the makeup industry, providing 1 e-commerce features to better serve its customers.

True + Lucious' Review Scorecard

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